You can use MarketMaker to adjust your strategy based on your own business goals. When you adjust your strategy settings, MarketMaker will adapt its data to fit with the strategy you choose.  There are three strategies that you are able to choose from.
  • Occupancy: This strategy can help your property generate steadier cash flow by getting you more consistent bookings throughout the year. While you may not earn more revenue, this strategy's purpose is to increase your property's occupancy.
  • Revenue: This strategy can help increase your chances of earning a higher nightly revenue and, ultimately, a higher yearly revenue. 
  • Top dollar: This strategy is meant to get you the highest return per booking. If you are not concerned with consistently renting out your property, unless it is for the right price, this is the strategy you will want to choose.

To adjust your Strategy settings
  1. Log in to your account.
  2. If you have more than one property, select the property you wish to edit.
  3. Click the MarketMaker icon in the left navigation menu.
  4. Click Set your strategy.
  5. Enter a min rate and Enter a max rate so the strategy stays within your own rate limits.
  6. Adjust the slider to choose your strategy.
    1. By adjusting the slider towards the left you can choose an occupancy strategy.
    2. By adjusting the slider towards the middle you can choose a revenue strategy.
    3. By adjusting the slider towards the right you can choose a top dollar strategy.
  7. Once you have chosen your strategy, click Save strategy. Please note, this will not override your current rates.
After you have saved your strategy there may be rate opportunities that appear on the main MarketMaker page for you to either take advantage of or ignore. These opportunities will display as blue rocketships on the dates in which your strategy is not aligned with your current rates.