Premier Host is a free, invite-only programme that recognises owners and managers who consistently deliver great traveller experiences. As soon as you meet the eligibility criteria, you are automatically added to the programme.

Eligibility

Effective Date: 1January 2026

Premier Host status is awarded at listing level. That means individual listings can achieve Premier Host status by meeting the following requirements:

  • A booking acceptance rate of 99 % or higher
  • An owner-initiated cancellation rate of 0 %
  • 5 or more Vrbo reviews
  • An average review rating of 4.6 or higher (shown in your dashboard)
  • At least 5 bookings or 60 booked nights

Meeting these requirements will also push your listing into the second Performance Milestone. Vrbo uses Performance Milestones to track your performance in the Vrbo marketplace. Learn more about Performance Milestones.

Premier Host benefits

Premier Host status includes the following benefits for each qualifying listing:

  • Premier Host badge
  • Premier Host search filter
  • Automatic increase in search position
  • Priority support with expedited 24/7 access
  • Eligibility for inclusion in Vrbo email, social and PR campaigns

Loved by Guests badging 

The Loved by Guests badge will display instead of the Premier Host badge if your property qualifies for both badges.

Badge assignments update dynamically based on available inventory, property review scores and competitor review performance.

Track your progress

You can track your performance on the Performance Milestones widget of your Vrbo Owner Dashboard. It will display your current milestone and the metrics you need to meet to reach the next milestone.

The Premier Host scorecard, located on the Performance page, also tracks your progress toward achieving Premier Host status. You can also download a report from the scorecard to learn more about your overall performance. Use the reports filter and sort options to identify areas for improvement.

Quarterly assessments

We review Premier Host listings every quarter. This ensures that we feature hosts who continually provide exceptional guest experiences. Quarterly assessments take place on 1 February, 1 May, 1 August and 1 November.

We review performance for the past 12 months and remove listings that no longer qualify. You are automatically added back into the programme as soon as your listing meets the eligibility criteria.