What are Ranking Metrics?
The Ranking Metrics page is designed to help you make more informed decisions about your listing. The data displayed provides insight on your listing's performance within your market. Your market is the location most often searched by travelers to find and book your property. A market may be different from the city where your property is located because of how travelers search. You can positively impact your search position by focusing on where you can improve your listing's market rank in each of the Ranking Metrics.
To view your Ranking Metrics page
- Log in to your account.
- If you have more than one listing, select the listing you wish to view.
- Click the Ranking Metrics icon in the left navigation menu.
|Earnings paid||This is the total amount deposited into your bank account for the current year. It is your gross booking amount minus HomeAway's commissions and fees. It is also in the Payout summary in Reservation manager.|
|Bookings||This is the total number of completed bookings over the last 365 days and gets calculated after bookings have made a single payment. Cancelled bookings are not included. Accept booking requests and respond quickly to inquiries to help increase your number of bookings.|
|Property views||This the number of times your property page has been viewed over the last 30 days. Every time someone views your listing on any device, it counts toward the total. To help increase your property views, you can improve your listing's content and/or photo quality, consistently receive reviews, and keep your rates competitive.|
|Search results||This is the total number of times your property appeared in search results over the last 30 days. This metric does not reflect where your property appeared in the search results, such as appearing on the first page of a search. Appearing in results is the first step to booking your property. Be sure to feature the amenities in your listing that travelers may be searching for. You can also improve by offering Instant Booking.|
|Rent potential||Rent Potential is the estimated amount of total earnings, excluding taxes and fees that your property could earn over the course of a year. This is based on an analysis of comparable properties in your area (beds, baths amenities). Improving your Ranking Metrics and using MarketMaker to identify rate change opportunities can help you reach your Rent potential.|
|Set an earnings goal||Use this feature to let us know how much you would like to make for the year and we’ll help you track your progress.|
|Your market||Your market gets determined by the location search terms travelers are using to find your property. The searched location most likely to generate the most bookings for your property is your primary market.|
For example, Disney World is in Kissimmee, FL, but travelers seeking a rental for their vacation will likely search “Orlando”. In this example, Orlando is the term that dictates your market.
|Your competitive set||Your competitive set are the properties in your area that are comparable by bed/baths, amenities, and location. Clicking View Your Comp Set reveals all listings in your competitive set in a helpful map view. You can add and remove competitors to your competitive set from this view.|
|Market rank||Market Rank indicates your properties’ performance in your market. It also informs you of your relative search position before traveler preferences are applied. It looks at available amenities, positive reviews, the quality of content on the listing, and the experiences provided to travelers to create a final Market Rank. Many of the metrics on Ranking Metrics directly contribute to this rank. Improving all your Ranking Metrics is the key to improving your Market rank|
|Acceptance rate||This is the percentage of booking requests you have accepted over the past 365 days. Reviewing each reservation request within 24 hours of receiving it to improve this metric. Travelers who send booking requests want to have their booking confirmed as soon as possible. We encourage you to accept them as soon as possible.|
|Cancellation rate||This is the percentage of owner/manager initiated cancellations over the last 365 days and your rank within your listing’s market.|
If a traveler contacts you to cancel their reservation, encourage them to use the Request Cancellation process in their traveler account. This will help to distinguish between traveler initiated and owner/manager initiated cancellations. Cancelling a traveler's reservation on your own is a poor experience. We encourage you to avoid cancelling on travelers unless absolutely necessary.
|Review count||Review count is the number of reviews you have received over the past 365 days. Reviews are important to travelers when choosing a property. Request reviews from your travelers from your account after each stay to increase this metric.|
|Review average||This is the average of all the reviews you have received in the past 365 days. Travelers want to know what others think of your property. They will see this number on your listing when they search. Providing a great experience and asking your guests for feedback will help you improve your review average.|
|Response rate||This is the percentage of the last ten inquiries and booking requests that you have responded to in less than 24 hours. Travelers prefer to receive responses to their inquiries and/or booking requests as soon as possible. Be sure to respond to travelers as soon as possible to receive more bookings.|
|Min stay searches||This is the percent of traffic from traveler searches that satisfied your minimum stay requirements. The higher your minimum stay percentage, the better your “reach” to prospective travelers.|
If you can, lowering your minimum nightly stay can help show your property to more travelers. If there is a specific day you do not want travelers to check in, you can set a changeover day.