Vrbo calculates and provides responsiveness metrics to help you improve your traveler experience and increase your bookings. Travelers are more likely to book and less likely to cancel reservations at properties where the owner responds quickly to their inquiries.

Responsiveness metrics are for informational purposes only and don’t affect your rankings or visibility.

You can view your responsiveness metrics in the Vrbo inbox.

Note: Partners using connected software don't have response metrics shown in their Vrbo dashboard at this time.

Responsiveness metrics

Responding to travelers

A quick first response can improve the guest experience, build trust, and lead to more positive reviews.

  • Response rate is the percentage of traveler messages you responded to within 24 hours in the past 30 days.
    • We recommend you aim for an 85% response rate or higher.
  • Response time is the average time it took for you to respond to messages from travelers in the last 30 days.
    • We recommend you respond within 12 hours.

Accepting bookings

Accepting booking requests quickly and often helps travelers secure their travel plans.

  • Acceptance rate is the percentage of booking requests you accepted in the last 30 days.
    • We recommend you aim for an 85% or higher booking request acceptance rate.

Note: Your booking request acceptance rate appears on the Vrbo Inbox, Ranking Metrics, and Premier Host pages. Each page calculates this metric based on a different period of time, so the numbers may not match each other.

How Vrbo calculates responsiveness

We calculate response rate and time after you’ve had 10 unique interactions. If you haven’t had 10 unique interactions in the past 30 days, we look at the past 90 days to find the most recent 10.

You don't need to respond to spam messages. Marking a message as spam doesn't affect your response rate and time metrics.

Improve your responsiveness metrics

You can improve your metrics by:

  • Responding to booking requests within 24 hours.
  • Replying to all guest messages (potential, current, and past) within 12 hours.
  • Using the timers on new messages to track response times.
    • Note: Timers show how long a message has been unanswered and don’t affect your metrics.
  • Downloading the Vrbo Owner mobile app to respond faster to messages and booking requests.
  • Turning on Instant Book.